FinConecta’s co-founders selected as Endeavor Entrepreneurs

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July 4, 2018

MIAMI (June 29, 2018) - FinConecta is proud to announce that is now the 22nd Endeavor Miami company, after being selected at Endeavor’s Global 80th International Selection Panel (ISP), held in Milan, Italy from June 27-29th.

FinConecta, founded in 2016 by Jorge Ruiz and Mauricio Lorenzetti, is a global enterprise software company that connects and matches Financial Institutions (FI’s) with Digital Financial Services Businesses (FinTechs) from all over the world by integrating them into one single platform called 4WRD.  FinConecta orchestrates a “plug and play” marketplace, where pre-validated FinTechs offer their services to integrated FI’s through 4WRD. This win-win collaborative model permits banks to boost efficiency, productivity and flexibility while allowing FinTechs to gain traction and scale.

Jorge, originally from La Paz, Bolivia, used his experience – both as an entrepreneur and digital innovation specialist at Citibank – as a launching pad to build his own digitization platform. During his tenure as Citibank's head of fintech acceleration and digital banking, Jorge met his future co-founder and CTO,  Mauricio Lorenzetti, Brazilian computer science graduate, who spent 30+ years designing and implementing multiple strategic initiatives worldwide. Looking to solve integration pain points for FI’s, the founders bootstrapped the development of Finconecta’s platform until April 2017 when they received their first investment round from The Venture City, a Miami based tech Venture Capital. Since their incorporation, Finconecta has achieved great traction in the financial digitization market, operating in various countries in Latin America, Africa and will soon launch Middle East, Asia and Europe, in addition to strategic partnerships with development banks including the Inter-American Development Bank (IDB) and Dutch Development Bank (FMO), among others.

Finconecta now aims to achieve higher impact and scale through Endeavor’s extensive world-class network, access to global markets, capital and talent. “The journey to become an Endeavor entrepreneur has been fulfilling and we are grateful to be part of Endeavor’s global community of high-impact entrepreneurs, mentors and business leaders.” said Jorge Ruiz, co-founder and CEO of FinConecta. “We are convinced that the power of Endeavor’s network, which includes leading Financial Institutions and Fintech players, will help us achieve our goals faster.”  Finconecta will benefit greatly from the global reach of Endeavor’s organization, especially as the founders look to accelerate growth in new global markets.

Endeavor’s ISP is the culmination of a rigorous multi step selection process with several  panelists including top global business leaders, entrepreneurs and investors, who interview and evaluate candidates on their business traction, high-impact potential,  leadership and timing to further scale. In order for an entrepreneur to be selected, they must receive a unanimous vote from the entire panel.  

Endeavor is leading the global high-impact entrepreneurship movement that has created over 700,000 jobs, generated more than $10 billion in revenues in 2016 and have inspired future generations to innovate and take risks. “It is an honor for us to be part of the Endeavor family and the selected high impact entrepreneurs that comprise it” said Mauricio Lorenzetti, Co-founder and CTO of FinConecta. “Endeavor expands the definition of network effects and we are looking forward to seeing how we can leverage this for our company and at the same time give back to the community”, explained Mr. Lorenzetti.

About FinConecta

FinConecta is an enterprise software company driving the digital transformation of the financial services industry with its proprietary middleware platform, 4wrd, which integrates financial institutions, fintechs, and other relevant players in the financial ecosystem into their marketplace via standardized APIs.  FinConecta has already achieved impressive traction through strategic partnerships with development banks including the Inter-American Development Bank (IDB) and Dutch Development Bank (FMO).  Finconecta’ s marketplace covers more than 50 countries with 20 integrated financial institutions which are able to access 180 pre vetted fintechs.

FinConecta’s Academy launched a set of holistic learning and development solutions to further accelerate Financial Institutions in their digital transformation journey, ready to embark in the next digital era.

For media inquiries or to request an interview with FinConecta, please contact:

Carlos Ruiz del Vizo at