July 24, 2018

Preparing your organization for digital transformation: the importance of diversity of thought


Helena Herrero

Academy Director

During the last 20 years, companies around the world have engaged in conversations on diversity. In the 90s, it was mostly about gender and race. In more recent years, the buzz added inclusion, as we started talking about diversity and inclusion (D&I) and extended its realm to host sexual orientation and preferences.

That was until Millennials took charge of the work environment. For them, D&I is a given, not a policy. They expect diversity, are used to it and reclaim it as a societal norm. And for them -and progressively for all of us in the worldwide workforce- D&I goes well beyond race, gender, age, origin and sexual orientation: diversity is diversity of thought.

For any company embarked in a digital transformation journey, embracing diversity of thought as a core cultural trait is of the utmost importance: innovation requires a good chunk of divergence of viewpoints to avoid group-thinking and tap into unchartered ideas and paradigms. Variety of thought, ideas, perspectives and points of view is supported by a multigenerational workforce that welcomes all generations (from baby-boomers to Gen Z, and the occasional silent generation representative), as well as different upbringings and journeys of life, to unlock the power of crowdsourcing.

The wisdom of the crowd, as the ultimate catalyst to test the unknown, embrace failure and its consequent learning, push limits and cross-over from one field of experience to the another, constitutes the bedrock to design and deliver a remarkable and memorable client experience with your brand.

Companies shall include a roadmap to attract and retain a diverse workforce as part of their People Strategy. This will, in turn, require leaders capable to deal with the potential friction of the different, and provide a way out for teams to unlock the power of the divergent and new.

This organizational capability is key to ensure business continuity and sustainability, as companies successfully ride the wave of digital transformation.

At FinConecta, we identify 5 domains for digital transformation: Customer Engagement, Business Model, Technology Model, Culture & Organization, and Innovation. We believe that digital transformation goes beyond technology: it is a pervasive phenomenon that reverberates in all and each of the roles and processes of an organization. It generates an immense shift in the word as we know it, and has the power to propel an organization to the next stage, the next digital era.